How Often Should You Redesign Your Website?
A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.
However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business.
To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide if your website needs to be redesigned or if it’s perfect the way it is.
Now, are you ready to get started? Here’s an in-depth look at website redesign:
Why Is Redesigning Your Website Important?
Redesigning your website helps improve viewers’ impression of your overall business. If the load time is slow or the site is not mobile-friendly, some viewers may become frustrated.
Do you want your viewers’ first impression of your company to be one of frustration? No, you want viewers to be intrigued, curious, and engage with your brand.
So, don’t give viewers something to dislike before they reach your page. Redesigning your business website will help it stay trendy and up-to-date. That way, customers see your brand for what it truly offers.
When To Redesign Your Website
Are you questioning whether your website needs a redesign but aren’t sure it’s the right time? Don’t worry; below, we’ve listed a few signs that your website is due for a redesign:
Website Loading Speed Is Slow or Isn’t Mobile-Friendly
If your website has a slow loading speed, that’s a sure sign that it's outdated. Visitors expect the loading speed to be a maximum of 2 seconds; any longer will cause frustration and may lead visitors to exit the page.
To keep visitors on your website, you need a responsive and mobile-friendly design. Your website should automatically scale its content, photos, and video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, the visitor will not only be annoyed but also think your company is outdated.
Thus, first impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. If your website suffers from slow loading times or lacks a mobile-friendly design, a redesign is necessary immediately.
Your Website Lacks On-Page SEO
Even if your website is responsive and professionally designed, it won’t benefit you if you lack the proper optimization. Your website needs to have search-engine-optimized keywords that will help it rank higher in Google searches. If you don’t, you’re making it harder for your website to be found, decreasing traffic, and reducing customer conversions.
A redesign is crucial for the success of your website. When redesigning, ensure that you update the landing page to include optimized keywords and always include a clear call to action.
You Have Low Conversion Rates
If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is obviously easy to find, but it somehow lacks something that visitors want. Whether it's a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting into customers.
Keep in mind that a good website helps you achieve your marketing goals. Meaning that your website should motivate visitors to explore your services, purchase your products, or get in touch with you. If your website isn’t meeting your marketing goals and isn’t converting customers, a redesign is necessary.
Content Is Not Relevant
When was the last time you updated the content on your website? If the answer is over a year, then your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two.
After all, your website is only as good as the content it displays. If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website. Failing to update your website will confuse visitors and make the purchasing process that much more difficult.
The Website Design Looks Outdated
Trends come and go, and as such, what’s seen as sleek and modern changes with the year. If your website uses a chunky or outdated template, it’s time for a redesign.
Lately, websites that utilize negative space, intriguing transitions, and simple layouts have garnered the most views and page time. So you’ll want to update your website to adhere to these new standards if you want to increase your views, page time, and customer conversion rates.
You’ll even want to be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that.
Is it Time to Redesign Your Small Business Website?
Redesigning your website is often a hard decision. However, your website must be updated so that visitors can view and engage with it. If your website is not mobile-friendly, lacks proper optimization, or is no longer relevant, a redesign is necessary.
Thankfully, our team can help you redesign your small business website, enabling you to reach more customers successfully. We do it all, whether it’s helping you refresh the design or giving your site a complete overhaul.
If you’re still unsure if you need to redesign your website, contact us today for a free consultation.
However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business.
To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide if your website needs to be redesigned or if it’s perfect the way it is.
Now, are you ready to get started? Here’s an in-depth look at website redesign:
Why Is Redesigning Your Website Important?
Redesigning your website helps improve viewers’ impression of your overall business. If the load time is slow or the site is not mobile-friendly, some viewers may become frustrated.
Do you want your viewers’ first impression of your company to be one of frustration? No, you want viewers to be intrigued, curious, and engage with your brand.
So, don’t give viewers something to dislike before they reach your page. Redesigning your business website will help it stay trendy and up-to-date. That way, customers see your brand for what it truly offers.
When To Redesign Your Website
Are you questioning whether your website needs a redesign but aren’t sure it’s the right time? Don’t worry; below, we’ve listed a few signs that your website is due for a redesign:
Website Loading Speed Is Slow or Isn’t Mobile-Friendly
If your website has a slow loading speed, that’s a sure sign that it's outdated. Visitors expect the loading speed to be a maximum of 2 seconds; any longer will cause frustration and may lead visitors to exit the page.
To keep visitors on your website, you need a responsive and mobile-friendly design. Your website should automatically scale its content, photos, and video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, the visitor will not only be annoyed but also think your company is outdated.
Thus, first impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. If your website suffers from slow loading times or lacks a mobile-friendly design, a redesign is necessary immediately.
Your Website Lacks On-Page SEO
Even if your website is responsive and professionally designed, it won’t benefit you if you lack the proper optimization. Your website needs to have search-engine-optimized keywords that will help it rank higher in Google searches. If you don’t, you’re making it harder for your website to be found, decreasing traffic, and reducing customer conversions.
A redesign is crucial for the success of your website. When redesigning, ensure that you update the landing page to include optimized keywords and always include a clear call to action.
You Have Low Conversion Rates
If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is obviously easy to find, but it somehow lacks something that visitors want. Whether it's a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting into customers.
Keep in mind that a good website helps you achieve your marketing goals. Meaning that your website should motivate visitors to explore your services, purchase your products, or get in touch with you. If your website isn’t meeting your marketing goals and isn’t converting customers, a redesign is necessary.
Content Is Not Relevant
When was the last time you updated the content on your website? If the answer is over a year, then your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two.
After all, your website is only as good as the content it displays. If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website. Failing to update your website will confuse visitors and make the purchasing process that much more difficult.
The Website Design Looks Outdated
Trends come and go, and as such, what’s seen as sleek and modern changes with the year. If your website uses a chunky or outdated template, it’s time for a redesign.
Lately, websites that utilize negative space, intriguing transitions, and simple layouts have garnered the most views and page time. So you’ll want to update your website to adhere to these new standards if you want to increase your views, page time, and customer conversion rates.
You’ll even want to be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that.
Is it Time to Redesign Your Small Business Website?
Redesigning your website is often a hard decision. However, your website must be updated so that visitors can view and engage with it. If your website is not mobile-friendly, lacks proper optimization, or is no longer relevant, a redesign is necessary.
Thankfully, our team can help you redesign your small business website, enabling you to reach more customers successfully. We do it all, whether it’s helping you refresh the design or giving your site a complete overhaul.
If you’re still unsure if you need to redesign your website, contact us today for a free consultation.